
The Natural Beauty Collection

Our Story
Hello Beauties and Thank You for stopping by! I am Erica Battle, Founder of the Natural Beauty #NOFILTERNEEDED brand. Our brand started when I began to notice the acceptable way to post pictures of yourself is when you alter your appearance with a filter versus pictures that showcase your Natural Beauty, flaws and all. Because of that, I wanted to create a line of Tees with the sole purpose of uplifting the Natural Beauty of women who want to showcase their Natural Beauty without using a filter.
I remember during my teenage years wishing that I could change so many things about my look. I wish I had longer hair. My teeth at the time were so crooked and I didn't dress in all the latest trends. It was during those times that I wished that I could change so many things about myself so I could feel beautiful. There were so many times that I wished my full lips were thinner or that my cheek bones were not so high until I realized those were the features that made me who I am! I am a Natural Beauty that does not need a filter to feel beautiful!
Don't get me wrong, I love to use a filter here and there, but I don’t think a filter is necessary to feel beautiful. So I invite you to join me on the Natural Beauty #NoFilterNeeded movement and let everyone else know how much you love Your Natural Beauty!